Hawai'i Gas: Blue Jumpsuits and a Green Flame

Hawai'i Gas has launched a refreshed brand identity that retains its iconic green flame while elevating blue as a primary color. The company describes the change as a natural evolution rather than a complete overhaul of its corporate image.

Employees across the organization shaped the new look. Team members provided input on which elements should remain central to the brand. The green flame, which also resembles a traditional Hawaiian fish hook, stays at the center of the logo. This symbol represents the company's focus on reliability and trust in the islands.

Blue now plays a much larger role in the visual identity. The color references logos and palettes from decades past, connecting the current brand to the company's long history. It also mirrors the royal blue jumpsuits worn by drivers, field crews, and service technicians. These uniforms have been a visible mark of the workforce for generations.

The updated branding aligns with the utility's strategic goals. Hawai'i Gas is working to develop renewable energy sources while maintaining resilient gas service for customers. The company aims to balance innovation in clean energy with the values that have defined its operations for more than 120 years.